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Bibliographic Details

Title: Cengage Learning Managerial Economics: A Problem Solving Approach, 5th edition
Publisher: CENGAGE INDIA
Publication Date: 2018
Language: English
ISBN 10: 9353502500
ISBN 13: 9789353502508
Binding: Soft cover
Condition: acceptable

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Synopsis

Teach your MBA students how to use economics to solve business problems with this breakthrough text. Froeb/McCann's MANAGERIAL ECONOMICS: A PROBLEM SOLVING APPROACH, 2E covers traditional material using a problem-based pedagogy built around common business mistakes. Models are used sparingly, and then only to the extent that they help students figure out why mistakes are made, and how to fix them. This edition's succinct, fast-paced presentation and challenging, interactive applications place students in the role of a decision maker who has to identify mistakes that reduce profits, and propose solutions to bring profits back up. The lively book provides an excellent ongoing reference for students pursuing business careers. New chapters and updates highlight mistakes that precipitated the financial crisis. With MANAGERIAL ECONOMICS, 2E your students are taught to use economics to not only identify profitable decisions, but also how to implement them within an organization.

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Cengage Learning Managerial Economics: A Problem Solving Approach, 5th edition

Luke M. Froeb; Brian T. McCann; Michael R. Ward; Michael Shor

Used - Soft cover

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