21 Century Economics Management Science Textbook Series: Consumer Behavior (2nd edition)(Chinese Edition)
Language: Chinese
Published by Wuhan University Press Pub. Date :2004-07-01, 1991
- Softcover
- New

Condition: New
US$ 55.22
Quantity: 3 available
Add to basketItem description from seller
Language:Chinese.Author:FU GUO QUN.Binding:Soft cover.Publisher:Wuhan University Press Pub. Date :2004-07-01.
Seller Inventory # 952967
- Title
- 21 Century Economics Management Science Textbook Series: Consumer Behavior (2nd edition)(Chinese Edition)
- Author
- FU GUO QUN
- Publisher
- Wuhan University Press Pub. Date :2004-07-01
- Publication year
- 1991
- Condition
- New
- Binding
- Soft cover
- Language
- Chinese
- ISBN 10
- 7307042983
- ISBN 13
- 9787307042988
和第一版相比,第二版在总体构架上变动不大,但在内容上有很多的更新和修改:(1)增加了“家庭与消费者购买行为”、“消费者权益保护”两章。(2)重写了第四章“知觉与购买行为”、第七章“消费者个性、自我概念与生活方式”、第六章“消费者态度的形成与改变”、第十三章“情境与购买行为”。(3)删除了原书中“产业组织与购买行为”一章。(4)扩充了每章后的思考题。(5)对原书一些数字或图表中的错误进行了修正。
"Synopsis" may belong to another edition of this title.
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