The Challenge of BRIC Multinationals

This PIBR volume examines a number of idiosyncratic elements in the internationalization strategies of BRIC MNEs and, in particular, in their relationship with home country policies: 

• The theoretical challenge: do we need different or more specific theories of EMNEs to assess the phenomenon of BRIC multinationals? 
• The empirical challenge: what marks the changing position of BRIC countries in the world economy? 
• The managerial challenge: with the coming of age of a new breed of multinationals, what distinguishes BRIC multinationals from other (emerging market) multinationals? 
• The policy making challenge: what impact have MNEs from BRIC countries had on their domestic economy?

Rob Van Tulder, Erasmus University Rotterdam, Rotterdam, The Netherlands Alain Verbeke, Haskayne School of Business, University of Calgary, Calgary, Canada; Solvay Business School, University of Brussels (VUB), Brussels, Belgium; Henley Business School, University of Reading, Henley-on-Thames, United Kingdom Jorge Carneiro, Pontificia Universidade Catolica do Rio de Janeiro, Rio de Janeiro, Brazil Maria Alejandra Gonzalez-Perez, Universidad EAFIT, Medellín, Colombia