Change 2.0

Ralf Langen

ISBN 10: 3540774947 / ISBN 13: 9783540774945

Published by Springer Berlin Heidelberg Jan 2008, 2008

About this Item

This item is printed on demand - it takes 3-4 days longer - Neuware -Consultants from Pleon, Europe's leading communications agency, as well as managers and academics, share their experience with change communication. They offer valuable insights on what engagement, if tackled correctly, can do for organizations, adding both to internal trust and external reputation. 'Change before you have to' - the advice by Jack Welch, former CEO of General Electric, still holds true today. Organizations have to face change if they want to succeed economically. 204 pp. Englisch.

Seller Inventory # 9783540774945

Bibliographic Details

• Title: Change 2.0
• Publisher: Springer Berlin Heidelberg Jan 2008
• Publication Date: 2008
• Language: English
• ISBN 10: 3540774947
• ISBN 13: 9783540774945
• Binding: Buch
• Condition: Neu
• Dimensions: 241W x 160H x 16D millimeters 241 millimeters width by 160 millimeters height by 16 millimeters depth
• Weight: 477 grams

About this title

Synopsis

"Change before you have to" - the advice by Jack Welch, former CEO of industry giant General Electric, still holds true today. Even more so: organisations permanently have to face change, if they want to succeed economically. No small feat, given the high expectations that employees have in times of transformation towards their management. Staff cannot be entirely left out of the process, anymore. This hard-learned lesson is fairly well understood by now. But how should engagement be designed and carried out? This collection explores the different approaches to employee participation - from a practitoners' perspective. Consultants from Pleon, Europe's leading communications agency, as well as managers and academics share their experience with change communication and offer valuable insights on what engagement - if tackled correctly - can do for organisations: it adds to the internal trust and external reputation.

About the Author

Joachim Klewes is Senior Partner of Pleon and an associate professor at the Heinrich Heine University Duesseldorf. His over 25 years of expertise include major assignments in the fields of organisational consulting, corporate change and crisis management, as well as corporate communications. He is a founding partner of the opinion research institute com.X and a frequent writer, publisher and speaker.

Ralf Langen is Managing Partner of Pleon Germany and European Head of Pleon’s Change & Transformation Practice. He has been a communications management professional for more than 15 years both on the industry side and as a consultant. He specialises in change management, and crisis and issues management. He is also the founder and chairman of the European Centre for Reputation Studies (ECRS).

Pleon is Europe's leading communications consultancy, creating and implementing strategies for private and public sector organisations around the world. The agency has 33 branded offices with more than 1,000 employees in 16 European countries and associate agencies in ten countries across Europe, the Middle East and Africa. Pleon was recently named "European Consultancy of the Year" by the Holmes Report and "Best Public Relations Agency" in The 2008 International Business Awards.