Change Fatigue

Stop wasting energy trying to force your team to change.

“The secret to business progress isn’t to stop change, it’s to start facilitating change much, much better. Change Fatigue is the field guide all leaders need to align their teams. Don’t change a thing before reading!” - Jay Baer, author of The Time to Win: How to Exceed Your Customers’ Need for Speed

“The authors cover the macro and micro of facilitating change, including the all-important emotional aspects. Change Fatigue leaves no stone unturned and is a must-read for change leaders in a wide range of organizations.” - Lisa O'Neill, Principal, Breakaway Public Relations

Change is inevitable. Resistance to change is just as predictable.
How do you motivate teams to willingly get on board?

The pandemic and following uncertainty in the market left many knowledge workers burned out and uninterested in going “above and beyond” in the workplace. But organizations must continue to evolve and change leaders can’t afford to postpone innovation indefinitely. Enter change management and facilitation strategies.

Everyone is exhausted. Change fatigue is real, and it makes sense, but change still has to happen. There's no way around it: evolution—change—is a necessary function of every living thing, and organizations are no exception. If a team is not evolving, innovating, and showing value they will likely find themselves on the budgetary chopping block. The status quo is not a viable solution.

So, change has to happen. But we don’t have to accept that change has to be so exhausting.

Leaders need to account for how a change initiative actually impacts the people making the change. This means planning the right activities in the right order, with the right people involved, well before announcing anything to the whole team. The authors provide a tactical roadmap, complete with online templates and tools, to allow teams to adopt and sustain change more reliably.

When leaders plan for change–including smaller changes–they reduce frustration and exhaustion, and get better outcomes.

Top marketing and team transformation leaders Jenny Magic and Melissa Breker have spent two decades working with teams of all sizes to get change initiatives back on track and build stronger teams. In this practical guide, these top-rated consultants, speakers and facilitators share their tried-and-true methods for defining the scope and scale of the change, selling that vision to the right stakeholders, and disarming resistance along the way.

Free Bonuses: purchasing this book provides access to download exclusive tools and templates to design a successful change initiative.

CHANGE FATIGUE: Flip Teams From Burnout to Buy-In addresses the foundational psychological safety domains that drive willingness to change, alongside practical change facilitation techniques you can use today, regardless of where your team is starting from.

This book covers essential concepts including:

• Five ways leaders sabotage change
• What successful change leaders do differently
• Benchmarking your team’s Psychological Safety
• Research-based methods for disarming resistance and power struggles
• And so much more!

Change fatigue is a significant barrier to innovation, digital transformation, and technology adoption. By actively addressing it, leaders and teams remove the real barriers to change and move to the next level.