Change Fluency: 9 Principles to Navigate Uncertainty and Drive Innovation

When disruption strikes, most leaders freeze. The best ones become fluent.

In 2035, tech giant Artemis loses 300 million users overnight to a quantum-powered competitor. VP of Product Lee faces an extinction-level crisis that forces him to question everything he knows about innovation and change.

Through Lee’s transformative journey—and real-world case studies from Spotify’s radio disruption to Nintendo’s pivot from cards to consoles—innovation strategist Jay Kiew reveals nine principles that separate leaders who merely survive disruption from those who drive it.

Drawing from over $2 billion in transformation impact from more than four hundred organizations, Kiew uses a Change Fluency model to show how the most successful leaders don’t just manage change, they become fluent in it. Just as you master a new language, you can use Change Fluency to translate uncertainty from challenge into opportunity.

Part parable, part playbook, Change Fluency equips managers, executives, and leaders to discover what’s possible, design the future, and differentiate from the standard when everything feels the same.

Complete with practical exercises and a companion AI coach, this isn’t just another change management book. It’s your guide to making innovation work for you.

In a world where change is the only constant, fluency isn’t optional. It’s essential.

Jay Kiew is the world's leading Change Fluency expert, having delivered over $2 billion in transformation impact for over four hundred executives. A half-blind cancer survivor who became the world's youngest Distinguished Toastmaster at nineteen, Kiew combines hard-won resilience with deep expertise in navigating uncertainty. Kiew's groundbreaking Change Fluency model has revolutionized how organizations drive growth through innovation. Featured in Forbes, Financial Times, USA Today, and Business Insider, Kiew was inducted by the Project Management Institute as a Future50 honoree. He holds an MBA from Ivey Business School and lives on the West Coast with his wife, two daughters, and a stubborn Shiba Inu named Brooklyn, who taught him that some changes require treats.