‘CHANGE OR PERISH’ OR ‘CHANGE AND PERISH’?

‘Change or perish!’ is an oft-repeated catchphrase. But many companies have changed and perished. Managing change is a delicate exercise that must be handled with utmost care, patience and expertise.

Change Management is a compelling treatise that shows that if change is managed without understanding the genetics of change and change dynamics, the chances are quite bright for, what is called, ‘changed and perished’.

In this revised second edition, all existing chapters have been updated thoroughly to include latest developments in the area. With the addition of two new chapters, this edition is sharper and more focused.

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