Change Is the Rule: Practical Actions for Change: On Target, on Time, on Budget

Consider the metaphor of a theater. One play is in performance, even as the company prepares for a new play simultaneously. Leaders who can focus, like the director of a play, on tangible, concrete features of their organizations, can make change happenon target, on time, on budget. Solutions to problems emerge from practical actions taken to revise and communicate the vision, and modify plant, equipment, tools, processes, worker agreements, and products or services. Developing detailed daily or weekly action plans puts effective changes into motion, as change expertise becomes as second nature as running the business.

Lessons from Change-Master Winford E. Dutch Holland, Ph.D.

Consultant, trainer and speaker, Dutch Holland has taught hundreds of leaders and teams how to transform their organizations in his 30 years as leader, chairman and CEO of the Texas-based consulting firm Holland & Davis. He has spearheaded change with such organizations as The Houston Space Center, Eli Lilly, Shell Oil as well as with companies in crisis. His work inside Union Carbide after the Bhopal tragedy and inside NASA after the Challenger disaster was instrumental in helping each organization cope with the crisis, then incorporate the lessons in order to move on as a stronger entity.

He shares with clarity and insight the steps needed to turn change mastery into the second nature required for businesses to succeed in this climate of relentless change. Leaders, managers, and employees alike will find his message promoting detailed action plans a welcome relief from the typical flavor of the month change programs that are typically long on theory and short on practical results.