Synopsis
Finding the courage to embrace change and take chances is the only way to succeed.
Business, culture, and competitive landscapes have fundamentally changed, but basic principles and best practices for succeeding and future-proofing both yourself and your organization haven’t. With a mix of compelling stories, research from the social sciences and psychology, and real-world insights, Make Change Work for You shows readers how to reignite their career, rekindle their creativity, and fearlessly innovate their way to success by providing the tools needed to master uncertainty and conquer every challenge they’ll face in life or business.
Make Change Work for You opens with an overview of the most common factors that lead to self-defeating behaviors, including fear of failure, embarrassment, underperformance, rejection, confrontation, isolation, and change itself.
Using a simple four-part model, Steinberg guides readers to understand and better respond to the challenges that change can bring:
Focus: Define the problem and come to understand it objectively.
Engage: Interact with the challenge and try a range of solutions.
Assess: Review the response(s) generated by your tactics.
React: Adjust your strategy accordingly.
And, finally, the book shows readers how to develop the vital personal and professional skills required to triumph in the “new normal” by understanding and engaging in the 10 new habits that highly successful people share:
1. Play the Odds
2. Embrace Tomorrow Today
3. Seek Constant Motion
4. Lead, Don’t Follow
5. Never Stop Learning
6. Create Competitive Advantage
7. Connect the Dots
8. Pick Your Battles
9. Set and Align Your Priorities
10. Always Create Value
About the Author
Scott Steinberg is among today’s leading business strategists and strategic innovation consultants, as seen in 600+ outlets, from CNN to Time and The Wall Street Journal. The CEO of management consulting and market research firm TechSavvy Global, he helps clients create value and cultivate competitive advantage on the back of emerging trends. A top-rated keynote speaker, popular author, and futurist, he provides presentations and training workshops at events, meetings and conferences.
Among today’s most-quoted industry experts, as seen by more than one billion people worldwide, Scott’s more than ten-year track record for accurately predicting business and consumer trends has made him a fixture in mainstream media. He has been a featured guest or contributor to programs on ABC, CBS, NBC, CNN, ESPN, and MTV, and has been columnist on change and innovation for Fast Company, Rolling Stone, and The Huffington Post.
His recent books include the award-winning Business Expert’s Guidebook and The Crowdfunding Bible.
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