By tracing the influence of the behavioural sciences on Whitehall policy makers, the authors explore a new psychological orthodoxy in the practices of governing. Drawing on original empirical material, chapters examine the impact of behavior change policies in the fields of health, personal finance and the environment. This topical and insightful book analyses how the nature of the human subject itself is re-imagined through behavior change, and develops an analytical framework for evaluating the ethics, efficacy and potential empowerment of behavior change.

This unique book will be of interest to advanced undergraduates, postgraduates and academics in a range of different disciplines. In particular, its inter-disciplinary focus on key themes in the social sciences - the state, citizenship, the meaning and scope of government - will make it essential reading for students of political science, sociology, anthropology, geography, policy studies and public administration. In addition, the book s focus on the practical use of psychological and behavioral insights by politicians and policy makers should lead to considerable interest in psychology and behavioural economics.

Contents: Preface
1. Changing Behaviours and 'New Models of Man'
2. The Rise of the Psychological State in the UK
3. In the Heat of the Moment: Gambling and Saving Behaviours
4. Replanning the Street: Changing Behaviours by Spatial Design
5. Governing the Body: Addressing the Temptations of Food and Alcohol
6. Greening the Brain: The Pro-Environmental Behaviour Change Agenda
Conclusion: Nudge, Think, Steer, Punch! Searching for the Real Third Way
References
Index

About the Author

Rhys Jones, Professor of Human Geography, Institute of Geography and Earth Sciences, Aberystwyth University, UK, Jessica Pykett, School of Geography, Earth and Environmental Sciences, and Institute for Mental Health, University of Birmingham, UK and Mark Whitehead, Professor of Human Geography, Department of Geography and Earth Sciences, Aberystwyth University, UK

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