Changing Focus: Kodak and the Battle to Save a Great American Company
Language: English
Published by Crown Business, 1997
- Hardcover
- New
Hardcover
Condition: New
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- Title
- Changing Focus: Kodak and the Battle to Save a Great American Company
- Author
- Swasy, Alecia
- Publisher
- Crown Business
- Publication year
- 1997
- Condition
- New
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 0812924630
- ISBN 13
- 9780812924633
Changing Focus recounts Kodak's roller-coaster history, including a string of failed product launches, management blunders, and ill-conceived attempts to diversify. Readers see today's Kodak struggling to revitalize itself, beginning with a portrait of CEO George Fisher, who has been charged with the daunting task of remaking one of the world's largest companies. Photo insert.
"Synopsis" may belong to another edition of this title.
From the Inside Flap
us recounts Kodak's roller-coaster history, including a string of failed product launches, management blunders, and ill-conceived attempts to diversify. Readers see today's Kodak struggling to revitalize itself, beginning with a portrait of CEO George Fisher, who has been charged with the daunting task of remaking one of the world's largest companies. Photo insert.
"About the title" may belong to another edition of this title.
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