Changing the Performance: A Companion Guide to Arts, Business and Civic Engagement

Julia Rowntree

ISBN 10: 0415379334 / ISBN 13: 9780415379335

Published by Routledge 2006-04-12, 2006

About this Item

Seller Inventory # 6666-TNFPD-9780415379335

Bibliographic Details

• Title: Changing the Performance: A Companion Guide to Arts, Business and Civic Engagement
• Publisher: Routledge 2006-04-12
• Publication Date: 2006
• Language: English
• ISBN 10: 0415379334
• ISBN 13: 9780415379335
• Binding: Hardcover
• Condition: New

About this title

Synopsis

A result of many years of research and practice, Changing the Performance is a book about the arts and about business, and the interplay between the two. Julia Rowntree gives a fascinating account of her experiences forging the business sponsorship campaign at the London International Festival of Theatre (LIFT).

Raising intriguing questions, this book proposes that fundraising for the arts is much more than simply a function for generating income. It fulfils an ancient social role of connection across levels of power, expertise, culture, gender and generation. Rowntree describes why these dynamics are vital to society's ability to adapt.

Changing the Performance is an inspiring manual for arts practitioners concerned with the relationship between business, the arts and wider society, and particularly those engaged in fundraising.

About the Author

Julia Rowntree