Changing Works - in Detail: How to Change What People Think, Feel, Believe and Do

So what's it all about?
The ChangingMinds website started as a repository of learning about all forms persuasion and influence that reaches back over 20 years and more. As an inveterate learner and qualified teacher, David Straker went from writing books to writing directly to the web -- and now the site has many visitors every day.
Is it really the book of the site?
Of course you cannot squeeze over 3000 web pages into 300 paper pages, so it's not a direct clone. Yet many of the methods and principles have been shoe-horned into a very readable space.
It is much more than the site
It is not a cut-and-paste job. Far from it. It took 18 months and many hours to especially write every single page. Sure, there will be some familiarity if you have read all the way through the website, but there's plenty of new stuff too.
In many ways it goes beyond what you will find in these web pages. For example, it contains:
A completely new persuasion framework
A simple, yet powerful model of how the mind works
Many diagrams and tables
Additional persuasion principles and methods
At the same time, it is written in the same friendly and readable style as the site.
Bite-sized learning
The web has been written with limited-length pages for bite-sized learning and easy digestion. The book follows this principle, and each page and section can easily be read alone, making it a very 'dippable' volume. In one go, you can read a page, a part of a page or a whole section.
Applied, applied
And yes, it is applied. It is about the actual practice of changing minds and contains many, many direct techniques you can use.
Whilst it is grounded in academic research and experience, it is not constrained by this. It is important that you understand what you are doing, but above all, it is about how to do it.
Tell me about the new persuasion framework
In studying many different disciplines of persuasion, a common underlying structure has emerged. It is simple, yet powerful and provides a deep understanding on which you can base your persuasions.
Sorry, but it's not detailed here -- you'll have to buy the book to learn more about it!
And now in it's second edition
The book has now been revised into a second edition, with various corrections and new additions. Now there's even more about changing minds for you to discover!