The Changing World of Publishing

Dan Shaver

ISBN 10: 0805896007 / ISBN 13: 9780805896008

Published by Routledge Mär 2000, 2000

About this Item

This item is printed on demand - it takes 3-4 days longer - Neuware -This issue represents a broad synopsis of the past, present, and future of electronic publishing. The contributors explore the opportunities and challenges related to this new distribution channel, and the effect of this change on publishers, authors/editors, distributors, and consumers. Standing with the key to the 'new world,' publishers will be faced with new opportunities and nagging issues related to new competition, content control, and protection of revenue streams requiring strategies that stress rationalization of distribution systems, cross-promotion, strategic pricing, and leveraging to new revenue sources. In addition, this issue also highlights the objections of consumers to these types of change, the benefits of the new technology for consumers, and the adaptation of the publishing industry as a whole. 72 pp. Englisch.

Seller Inventory # 9780805896008

Bibliographic Details

• Title: The Changing World of Publishing
• Publisher: Routledge Mär 2000
• Publication Date: 2000
• Language: English
• ISBN 10: 0805896007
• ISBN 13: 9780805896008
• Binding: Taschenbuch
• Condition: Neu
• Dimensions: 229W x 152H x 4D millimeters 229 millimeters width by 152 millimeters height by 4 millimeters depth
• Weight: 120 grams

About this title

Synopsis

This issue represents a broad synopsis of the past, present, and future of electronic publishing. The contributors explore the opportunities and challenges related to this new distribution channel, and the effect of this change on publishers, authors/editors, distributors, and consumers. Standing with the key to the "new world," publishers will be faced with new opportunities and nagging issues related to new competition, content control, and protection of revenue streams requiring strategies that stress rationalization of distribution systems, cross-promotion, strategic pricing, and leveraging to new revenue sources. In addition, this issue also highlights the objections of consumers to these types of change, the benefits of the new technology for consumers, and the adaptation of the publishing industry as a whole.

About the Author

Dan Shaver and Mary Alice Shaver