The Chaos Imperative: How Chance and Disruption Increase Innovation, Effectiveness, and Success

In the bestselling tradition of Switch and Made to Stick, Ori Brafman reveals how organizations can drive growth and profits by allowing contained chaos and disruption the space to flourish, generating new ideas that trigger innovation.

In The Chaos Imperative, organizational expert and bestselling author Ori Brafman (Sway, The Starfish and the Spider) shows how even the best and most efficient organizations, from Fortune 500 companies to today's US Army, benefit from allowing a little unstructured space and disruption into their planning and decision-making.

ORI BRAFMAN has an MBA in organizational studies from Stanford Business School and consults with and speaks to Fortune 500 companies on organization, disruption, and innovation. Brafman is the coauthor of the New York Times bestseller Sway, as well as the bestselling and critically acclaimed book The Starfish and the Spider. For the past two years, he has worked closely with the US Army on a training program that introduces chaos theory into the Army's decision-making.

JUDAH POLLACK is a regular speaker at UC Berkeley's Haas School of Business, as well TEDx conferences around the country. An expert in the field of leadership, Pollack has worked with Google, SAP, and Oracle, as well as with the Special Forces and the Army's senior leadership. Most recently he developed a program to help returning soldiers reintegrate into non-combat military life from the experience of war.