The Character of the Customer : A Story from the Method Marketing Files of Stan Islavski

Language: English

Published by Iuniverse Sep 2010, 2010

1450236618 / 9781450236614

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Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH

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Item description from seller

Neuware - A typo in a help wanted ad results in Constantin Stanislavski being cast in the role of Marketing Director for a company in transition. Stanislavski, through the contrived alter-ego of Stan Islavski, is tasked by the company's CEO with using the techniques of his Method to turn around the marketing department and reconnect the company its products and its services with its customers and markets. The one condition of his assignment, however, is that he cannot reveal his true identity until after his team's new marketing plan is presented to the company's senior management and board just three months later. Using the principles of his Method Acting technique, Stan sets out to help the company and its cast of characters to find their corporate self and connect it to the actions of the marketplace. Along the way, the managers he is training learn to cope with his digressions, stories and analogies all the while unwittingly learning to apply concepts such as observation, emotion memory and even a little magic to their daily work. In the end, the lesson taught through this creative, humorous and engaging story is that there is a method which can be used as a guide to teach marketing and business professionals the intangible skill of connecting the corporate self with the Character of the Customer.…

Seller Inventory # 9781450236614

Title
The Character of the Customer : A Story from the Method Marketing Files of Stan Islavski
Author
Bruce Labovitz
Publisher
Iuniverse Sep 2010
Publication year
2010
Condition
Neu
Binding
Buch
Language
English
ISBN 10
1450236618
ISBN 13
9781450236614
Item weight
449 grams
Dimensions
229x152x16 mm

AHA-BUCH GmbH

Einbeck, Germany

5-star seller

AbeBooks seller since August 14, 2006

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