232 page hardcover with many illustrations. Text in Japanese and English. A collection of character designs with profiles and concepts. Dust jacket is bright, complete and clean. - very good condition.Black and White designed board exterior with character design on front and back. Interior is very good condition - unmarked, tight and clean.

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Bibliographic Details

Title: Character Design Today: 200 Powerful Characters and Applications
Publisher: PIE Books
Publication Date: 2008
Language: English
ISBN 10: 4894446340
ISBN 13: 9784894446342
Binding: Hardcover
Condition: Very Good
Dust Jacket Condition: Very Good

About this title

Synopsis

Today, a character serves as one of the most powerful communication tools with which to convey a clear message from a company to its target audience, and differentiate its product from the competitors. This collection presents over 200 recent characters used in posters, catalogs, packages, in-store designs, T-shirts, key holders, and more. The book follows design concept, how a character is created according to the company’s marketing plan, each character’s statistics, such as place of birth, family, characteristics, hobby, etc., and is also described in the text so that readers can see how a character is defined and positioned for a particular promotion of a product or service. In addition, there are three brief case studies where the process of creating a character from scratch is featured, showing "brief idea," "rejected design," and the "adopted design" of a character as well as its application in the end. About 90% of the characters in the book are created in Japan, the most character-rich country in the world.

Review

"...looks into the world of advertising of Japan and reflects on all advertising and modern means of communication with the right combination of fun and serious business." ~ArtBlogByBob.com

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Store Description

A general used bookstore since 1981 with an academic stock of approx.30,000 titles. The stock is primarily non-fiction and is both hardcover and paperback. The store is open to the public by chance or appointment. The titles listed on the internet are separate from the store stock, and represent only a small percentage of total inventory.

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Seller's business information

G.J. Askins Bookseller
NY, U.S.A.

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