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The definitive tale of how the world's wealthiest man, driven by unchecked ego and pride, seized and dismantled our digital public square. Tech mogul and Tesla CEO Elon Musk became inseparable from the social media platform once known as Twitter. Born in the mid-2000s as a lighthearted microblogging site, Twitter swiftly evolved into a global hub for politics, culture, and media, capable of instantly propelling ideas to hundreds of millions worldwide. Its founder envisioned a 'digital town square' but shunned Wall Street and profitability. Musk joined in 2010, amassing over 80 million followers by 2022 with a mix of provocative posts, company promotions, and enemy attacks. He believed Twitter, once a bastion of free speech, had strayed and blamed it for spreading what he termed the 'woke mind virus.' In 2022, Musk secretly bought Twitter stock, becoming its largest shareholder and offering $44 billion to buy the company. Twitter's board, cornered, accepted, but Musk reneged, leading to a lawsuit. Now, Musk remakes Twitter in his image, replacing it with something radically different. Authors Conger and Mac reveal the full story, from Musk's vocal user days to his contentious leadership, using exclusive interviews, unreported documents, and internal recordings. This is the defining story of our time, exploring who controls narratives, who's heard, and the true cost of power in a viral world.
Title: Character Limit
Binding: Soft cover
Condition: New