Chasing Mission Fit: A Marketing Guide to Fill Your Institution with Students Who Will Succeed

"Covering everything from AI to print, this book dives deep into actionable steps you can start taking today to drive success for your institution." -Brian Piper, Director of Content Strategy and Assessment, University of Rochester

THE ESSENTIAL MARKETING BLUEPRINT FOR EVERY HIGHER EDUCATION INSTITUTION

How do you rise above the noise and truly connect with mission-fit students? For higher education institutions standing out is no easy task. The magic lies in understanding what you have to offer and positioning your institution as the undeniable answer.

This guide will help your institution harness the power of audience-focused marketing to capture the attention of students who will succeed at your unique institution. Filled with practical advice, tactics you can implement immediately, and decades of experience, this blueprint will bridge the gap between you and your mission-fit student.

Bart Caylor's passion for education began at Anderson University, where he graduated Magna Cum Laude with much more than an undergrad degree. As a first-generation college student, Bart experienced firsthand how higher education could alter the course of his life, and his career is a testament to those transformative years at AU. Bart founded Caylor Solutions, a higher education marketing and design firm, in 2011 to combine the best practices of his corporate, nonprofit, and education experience, specifically for higher education clients. He serves as a senior fellow for the Association for Biblical Higher Education and is an ordained deacon in the Presbyterian Church of America. Bart has also served as president of the Anderson University Alumni Council, is part of the Teaching Faculty for the NACCAP Leadership Development for Enrollment Professionals (LDEP), and is a contributing writer for Forbes. Bart and his wife live in Indianapolis and are blessed with four adult children. Bart continues to evolve as a marketing expert thanks to the relationships he has developed through Caylor Solutions and The Higher Ed Marketer.