The Chasm Companion: A Field Guide to Crossing the Chasm and Inside the Tornado

Wiefels, Paul

ISBN 10: 1841124680 / ISBN 13: 9781841124681

Published by Capstone, 2002

About this Item

Most items will be dispatched the same or the next working day. An apparently unread copy in perfect condition. Dust cover is intact with no nicks or tears. Spine has no signs of creasing. Pages are clean and not marred by notes or folds of any kind.

Seller Inventory # wbs5872890543

Bibliographic Details

• Title: The Chasm Companion: A Field Guide to Crossing the Chasm and Inside the Tornado
• Publisher: Capstone
• Publication Date: 2002
• Language: English
• ISBN 10: 1841124680
• ISBN 13: 9781841124681
• Binding: Soft cover
• Condition: Like New
• Weight: 540 grams

About this title

Synopsis

The Chasm Group is one of the world's leading high-tech consulting practices, headed by best selling author, Geoffrey Moore, whose books, Crossing the Chasm and Inside the Tornado are required reading for anyone venturing into the high-tech industry.

Now Moore's partner, Paul Wiefels, analyses and clarifies the ideas covered in these bestsellers with a step-by-step field guide organized around three major concepts:

* How high-tech market develop

* How to specify a winning market development strategy

* How to plan go-to-market programmes at different points in the life cycle.

Wiefels' back-to-basics approach presents a series of models, tools and frameworks that management teams can adapt to increase market share and create a sustainable platform for increasing shareholder value. The Chasm Companion reveals formulas drawn from real life that can be - and are being - used to stay on top in any economic climate.

About the Author

PAUL WIEFELS is a founding partner and managing director of The Chasm Group plc a strategy consulting firm serving technology-based companies and organisations around the world. He has worked in the high-tech industry for 20 years and speaks frequently to high-tech industry organisations. He lives in Half Moon Bay, California.