The Chasm Companion: A Field Guide to Crossing the Chasm and Inside the Tornado
Wiefels, Paul
ISBN 10: 1841124680 ISBN 13: 9781841124681
Published by Capstone, 2002
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About this Item
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Most items will be dispatched the same or the next working day. A copy that has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Seller Inventory # wbs1466214940
Synopsis:
The Chasm Group is one of the world's leading high-tech consulting practices, headed by best selling author, Geoffrey Moore, whose books, Crossing the Chasm and Inside the Tornado are required reading for anyone venturing into the high-tech industry.
Now Moore's partner, Paul Wiefels, analyses and clarifies the ideas covered in these bestsellers with a step-by-step field guide organized around three major concepts:
* How high-tech market develop
* How to specify a winning market development strategy
* How to plan go-to-market programmes at different points in the life cycle.
Wiefels' back-to-basics approach presents a series of models, tools and frameworks that management teams can adapt to increase market share and create a sustainable platform for increasing shareholder value. The Chasm Companion reveals formulas drawn from real life that can be - and are being - used to stay on top in any economic climate.
About the Author: PAUL WIEFELS is a founding partner and managing director of The Chasm Group plc a strategy consulting firm serving technology-based companies and organisations around the world. He has worked in the high-tech industry for 20 years and speaks frequently to high-tech industry organisations. He lives in Half Moon Bay, California.
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Bibliographic Details
Title: The Chasm Companion: A Field Guide to ...
Publisher: Capstone
Publication Date: 2002
Binding: Soft cover
Condition: Very Good
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The Chasm Companion : A Field Guide to Crossing the Chasm and Inside the Tornado
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Wiley & Sons, Incorporated, John, 2005
ISBN 10: 1841124680
ISBN 13: 9781841124681
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The Chasm Companion : A Field Guide to Crossing the Chasm and Inside the Tornado
Published by
Wiley & Sons, Incorporated, John, 2005
ISBN 10: 1841124680
ISBN 13: 9781841124681
Used
Softcover
Seller: Better World Books Ltd, Dunfermline, United Kingdom
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Condition: Good. Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Seller Inventory # 17114808-20
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The Chasm Companion : A Field Guide to Crossing the Chasm and Inside the Tornado
Published by
Wiley & Sons, Incorporated, John, 2005
ISBN 10: 1841124680
ISBN 13: 9781841124681
Used
Softcover
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