Synopsis
Have you ever noticed that there are certain people who seem to get ahead just a bit faster than everyone else? You know, the types who always seem to be a bit ahead of the curve, to get noticed a bit more, and to achieve their goals a bit more quickly than the rest of the pack? And have you ever noticed how much this small edge can matter, and the outsized impact it can have on the trajectory of their careers?
24 year old entrepreneur Brian Wong is one of these people, having graduated from college by age 18, having raised $24 million in venture capital to start his own company before he turned 25, and having grown that company into a global mobile advertising giant in just 4 years. His secret? The Cheat Code.
Wong believes that most people -- even creative people -- have a tendency to follow a script; to do things the way others do them simply because that way works. But therein lies the secret at the heart of the Cheat Code: anyone can easily shortcut his or her way to success, simply by going slightly off script; by doing things just a little differently from everyone else. Here, Wong unlocks the power of the Cheat Code through 71 bite-sized and virtually effortless short-cuts to get a leg up on the competition, garner attention for ourselves and our ideas, and accelerate our success. For example:
Cheat #7: Don't Ask – Announce
Cheat #16: Know Your Superpower!
Cheat #32: Make Boldness Your Genius
Cheat #47: Know Who's the Boss
Cheat #55: Focus on What Won't Change
Cheat #71: Imagine, What If?
Cheat #49: Get a Trademark Haircut
Cheat #51: Use Exclamation Points
No matter where you aspire to go in your life or career, THE CHEAT CODE will help get you there - faster.
— Publisher's Weekly - Best Business Books 2016
About the Author
Brian Wong is the co-founder and CEO of Kiip, a leading mobile advertising network that uses innovative reward systems to redefine how brands connect with consumers. Brian received his Bachelors Degree from the University of British Columbia at age 18 after skipping 4 grades, and shortly after became one of the youngest people to ever receive venture capital funding at the age of 19. He has been recognized with many awards for his creative and entrepreneurial achievements, including Forbes' 30 Under 30 three times, Business Insider's Top 25 Under 25 in Silicon Valley, Mashable's Top 5 Entrepreneurs to Watch, and the AdAge Creativity Top 50. He speaks routinely to corporations such as Kraft, Proctor & Gamble, Unilever, L’Oreal, MasterCard, Pepsi, and Deloitte, and has keynoted at SXSW, Cannes Lions, CES, Forbes Summits, TEDx events around the world, and more.
Kiip is reinventing how brands connect with consumers through mobile rewards. Kiip powers rewards in over 4,000 apps on iOS and Android, and works with 700+ of top brands in the world. The company has raised over $24mm in venture capital from American Express Ventures, Verizon Ventures, Relay Ventures, True Ventures, and Hummer Winblad Venture Partners, and has been named one of the world's 50 Most Innovative Companies by Fast Company.
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