Synopsis
This is a book that major publishers were afraid to publish. It is a book that some will even be afraid to read, but if you want to be in control of your life---and now limited by the rules of others---then this is a book you need to read. The sad truth is we all are conditioned to accept and follow the rules of business---regardless of their validity. This book is about cheating on the dumb and dishonest rules of business and carving out a career of individual brilliance, not being trapped in the mediocrity of the herd.The honest way to live life is to break all the false rules, artificial expectations and archaic limitations imposed on us by others. "Cheat to Win" is about winning with true integrity. It debunks the rule-myths of business by deflating the hypocrisy and translating the doublespeak of dishonest rules, empowering you to discover your own clear and direct path to success.By shattering rather than following the entrenched establishment's "conspiracy of rules" and learning to adopt an honest, challenging rule-breaking elan, your mind opens to the wide vistas of opportunity in life. The author's own remarkable story validates these thesis. From college dropout to corporate chairman and influential business leader, the author cheated on the business rules that needed to be cheated on and won big---the honest way. In this book, MacDonald shows there is no monopoly on honest rule-breaking---anyone can do it and win. While some will always fear the concept of cheat to win, what separates the winners from the losers in life is the willingness to question, challenge and---under the right conditions---violate outdated rules in order to rise faster, achieve more and live life as their own. You can too!
About the Author
Bob MacDonald is a seasoned business executive who worked himself up from a "knock- on-the-door" life insurance salesman to the CEO of one of North America s largest and most prestigious insurance and financial services companies. His highly visible and remarkable career in the financial services industry began in 1965. He became CEO of ITT Life in 1980, at age 37. MacDonald struck out on his own in 1987 to form LifeUSA, a totally new life insurance company. Under MacDonald s leadership, LifeUSA became one of the most successful companies of the 1990s. In 1999, Allianz AG of Munich, Germany purchased LifeUSA in a deal valued at $540 million. MacDonald then served as chairman and CEO of Allianz Life until his retirement in 2001. MacDonald is acknowledged to be one of the true visionaries, forward thinkers and management innovators in business. His controversial and unique management methods have been chronicled in scores of leading newspapers and magazines, including such prestigious publications as The Wall Street Journal, Forbes, Business Week and many others.
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