Synopsis
Robert Cheeke’s newest book, Shred It! (Gaven Press, 2014), is a comprehensive guide to setting achievable goals, burning fat, and building muscle on a whole-food, plant-based diet. As one of only a few books to combine a completely whole-food, plant-based menu with detailed training programs, Shred It! has been endorsed by 28 of the biggest names in the health and fitness industry, including Dr. T. Colin Campbell, Ph.D., Dr. Caldwell B. Esselstyn, Jr., M.D., Kathy Freston, Rich Roll, Julieanna Hever, and Rip Esselstyn. Shred It! will teach you the most important steps to take to achieve your health and fitness goals. By reading this book, you will once and for all truly understand how to: • Set achievable goals that lead to real results • Discover the most effective ways to burn fat • Build muscle efficiently on a whole-food, plant-based diet • Identify what could be holding you back from reaching your fitness potential • Exercise nearly anywhere, anytime, managing time effectively You will also: • Learn from dozens of experts and fitness professionals • Read awe-inspiring fitness and health transformations • Discover 75 delicious plant-based athlete recipes and meal plans • Master dozens of workouts with step-by-step instructions and photos • Find an exercise and nutrition plan that will really work for you Following Robert’s bestselling book, Vegan Bodybuilding & Fitness (Book Publishing Company, 2010), his new book takes a fresh and modern approach to health and fitness by incorporating the disease-fighting, athletic performance-enhancing, and popular WFPB (whole-food, plant-based) diet to achieve desired results. A perfect book for those embarking on health and fitness-related New Year’s Resolutions, or those looking to improve their athletic performance, this 344-page guide highlights more than 35 successful plant-based athletes, contains hundreds of photos, including dozens of images of recipes and exercises, and is a powerfully motivating compilation of the most helpful and useful guidelines to follow to achieve your personal goals. Thousands of readers have followed their passions in health and fitness as a result of being inspired from reading Shred It!. You can too!
About the Author
Robert grew up on a farm in Corvallis, OR where he adopted a vegan lifestyle in 1995 at age 15. Today he is the best-selling author of the book, Vegan Bodybuilding & Fitness - The Complete Guide to Building Your Body on a Plant-Based Diet, and his latest book, Shred It!. As a two-time natural bodybuilding champion, Robert is considered one of VegNews magazine's Most Influential Vegan Athletes. He tours around the world sharing his story of transformation from a skinny farm kid to champion vegan bodybuilder. Robert is the founder and president of Vegan Bodybuilding & Fitness. He writes books, gives lectures around the world, and maintains the popular website, VeganBodybuilding.com. He is a regular contributor to Vegan Health & Fitness Magazine, Naked Food Magazine, Forks Over Knives and The Dr. T. Colin Campbell Center For Nutrition Studies, is a multi-sport athlete, entrepreneur, and has followed a plant-based diet for 20 years.
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