Chemistry in Primetime and Online : Communicating Chemistry in Informal Environments

Division on Earth and Life Studies Staff, Chemical Sciences Roundtable, Board on Chemical Sciences and Technology Staff, National Research Council

ISBN 10: 0309187702 / ISBN 13: 9780309187701

Published by National Academies Press, 2011

About this Item

Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

Seller Inventory # 16235528-6

Bibliographic Details

• Title: Chemistry in Primetime and Online : Communicating Chemistry in Informal Environments
• Publisher: National Academies Press
• Publication Date: 2011
• Language: English
• ISBN 10: 0309187702
• ISBN 13: 9780309187701
• Binding: Soft cover
• Condition: Very Good
• Weight: 1.35 pounds

About this title

Synopsis

It is critical that we increase public knowledge and understanding of science and technology issues through formal and informal learning for the United States to maintain its competitive edge in today's global economy. Since most Americans learn about science outside of school, we must take advantage of opportunities to present chemistry content on television, the Internet, in museums, and in other informal educational settings.

In May 2010, the National Academies' Chemical Sciences Roundtable held a workshop to examine how the public obtains scientific information informally and to discuss methods that chemists can use to improve and expand efforts to reach a general, nontechnical audience. Workshop participants included chemical practitioners (e.g., graduate students, postdocs, professors, administrators); experts on informal learning; public and private funding organizations; science writers, bloggers, publishers, and university communications officers; and television and Internet content producers. Chemistry in Primetime and Online is a factual summary of what occurred in that workshop.

Chemistry in Primetime and Online examines science content, especially chemistry, in various informal educational settings. It explores means of measuring recognition and retention of the information presented in various media formats and settings. Although the report does not provide any conclusions or recommendations about needs and future directions, it does discuss the need for chemists to connect more with professional writers, artists, or videographers, who know how to communicate with and interest general audiences. It also emphasizes the importance of formal education in setting the stage for informal interactions with chemistry and chemists.