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Bibliographic Details

Title: Chickens and Pigs: Business Models and Competitive Strategy
Publisher: Emba Press
Publication Date: 2007
Language: English
ISBN 10: 0964696207
ISBN 13: 9780964696204
Binding: Soft cover
Condition: good

About this title

Synopsis

"Chickens and Pigs" shows executives how to use the power of business models to build strategies that make customers the center of their strategic planning activities. The reader learns how to: categorize customers in terms of the benefits they bring, focus on the right customers, balance holding current customers with finding new ones, and diversify with purpose and confidence. It's a strategic planning book unlike any other, written by an author who straddles both the academic and business settings. It offers fresh, innovative, and effective solutions to problems that keep executives awake at night.

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Greenworldbooks
3703 Avenue E East, Arlington, TX, 76011, U.S.A.

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