Like a Child Would Do

Navigating through classical Chinese fiction, Shakespearean characters, the arts, consumer society, psychoanalysis, evolutionary theories, interactions with computers at work, toy play, or law courts, this book provides a better understanding of the concept of childlikeness and highlights its continuing negotiation given its capacity to symbolize the character of our societies, notably our roles and degree of freedom within these roles.

Mathieu Alemany Oliver is Associate Professor of Marketing at TBS Education Toulouse, France, and Academic Director of a graduate program dedicated to the management of cultural and creative activities. Russell W. Belk is York University Distinguished Research Professor, Royal Society of Canada Fellow, and Kraft Foods Chair in Marketing at the Schulich School of Business at York University, Canada. He is past president of the International Society of Marketing and Development.