Children and Advertising: What Do They Think About Advertisements and How Are They Affected by Advertisements?

Arzuener, Seval Guven/ Boylu, Ayfer Aydiner

ISBN 10: 1617289094 / ISBN 13: 9781617289095

Published by Nova Novinka, 2010

About this Item

61 pages. 8.75x6.00x0.25 inches. In Stock.

Seller Inventory # zk1617289094

Bibliographic Details

• Title: Children and Advertising: What Do They Think About Advertisements and How Are They Affected by Advertisements?
• Publisher: Nova Novinka
• Publication Date: 2010
• Language: English
• ISBN 10: 1617289094
• ISBN 13: 9781617289095
• Binding: Paperback
• Condition: Brand New
• Weight: 0.11 kilograms

About this title

Synopsis

In all circumstances, television advertisements affect children of different age and gender groups in terms of consumption. Advertisers consider children as the target audience because of ability to affect and lead children. Today, since television advertisements have an important and effective role in the conscious raising of children who will be socialised as the consumers of the future, we are confronted by the imperative to focus on television ads. This book examines research which highlights the effects of television advertisements on primary school age children and helps to understand their attitude towards advertisements.