Children as the Target Group of Customer Relationship Management

Angela Ramspacher

ISBN 10: 3639446046 / ISBN 13: 9783639446043

Published by AV Akademikerverlag Mär 2015, 2015

About this Item

This item is printed on demand - Print on Demand Titel. Neuware -In the modern world marketing campaigns are surrounding people every step they take, leading to an overload of information that customers simply learned to ignore. Moreover, the customers are mainly focused on their own benefits, making it hard for marketers to achieve loyalty. Consequently, it is crucial to firms to reach customers as early as possible because then they are not very critical, interested in and open for advertisement initiatives, and most importantly, when building a positive relationship with a child it is likely to prefer these products in future. Hence, seeing children as a target group for Customer Relationship Management (CRM) provides an attractive solution for loyalty as well as attention problems to firms. This book suggests guidelines to implement successful CRM targeting children based on the knowledge about children. Furthermore, the successful company McDonald's is used to demonstrate the validity of the guidelines. Learn how to use CRM targeting children to be prepared for the future and to improve your financial performance not only substantially but also permanently.VDM Verlag, Dudweiler Landstraße 99, 66123 Saarbrücken 124 pp. Englisch.

Seller Inventory # 9783639446043

Bibliographic Details

• Title: Children as the Target Group of Customer Relationship Management
• Publisher: AV Akademikerverlag Mär 2015
• Publication Date: 2015
• Language: English
• ISBN 10: 3639446046
• ISBN 13: 9783639446043
• Binding: Taschenbuch
• Condition: Neu
• Dimensions: 220W x 150H x 9D millimeters 220 millimeters width by 150 millimeters height by 9 millimeters depth
• Weight: 203 grams

About this title

Synopsis

In the modern world marketing campaigns are surrounding people every step they take, leading to an overload of information that customers simply learned to ignore. Moreover, the customers are mainly focused on their own benefits, making it hard for marketers to achieve loyalty. Consequently, it is crucial to firms to reach customers as early as possible because then they are not very critical, interested in and open for advertisement initiatives, and most importantly, when building a positive relationship with a child it is likely to prefer these products in future. Hence, seeing children as a target group for Customer Relationship Management (CRM) provides an attractive solution for loyalty as well as attention problems to firms. This book suggests guidelines to implement successful CRM targeting children based on the knowledge about children. Furthermore, the successful company McDonald’s is used to demonstrate the validity of the guidelines. Learn how to use CRM targeting children to be prepared for the future and to improve your financial performance not only substantially but also permanently.

About the Author

The author was born 1988 in Salzburg. She discovered her passion for marketing and sales after an extensive educational success story, during her Bachelor Studies at European Business School. This book is her first publication and strongly reflects her fascination and thirst for knowledge in the area.