China Business 20/20 Insight, written in layman's terms, addresses China's complex business environment through a systematic approach. It provides the political, economic, legal, financial and business frameworks within which any meaningful China commercial adventure can be planned and operated.Stakeholders (corporate executives, expatriates, employees, and board members) will better appreciate the nature of the business undertaking by addressing such issues as:The linkages between politics and commerceThe unique brand of Chinese economic policiesThe immature yet evolving Chinese legal frameworkThe role of government in banking and corporate financeThe capabilities and constraints of electronic commerceThe different forms of business organizationsThe cultural framework of China business communicationsThe mindset and attitude of Chinese business executives--.and so forth.With knowledge of the China business environment, all stakeholders will be more cognizant of the rationale for the China strategy, resource allocation, corporate alignment, and vertical and horizontal coordination. This will result in more effective decision making, stronger employee buy-in, heightened investor empathy, more credible corporate governance and better corporate performance.

About the Author

Joe Y. Eng is President of Eng Communications Associates. As a corporate trainer, coach and consultant, he has over 30 years of experience with American Fortune 500 companies and Chinese corporations. A speaker of Mandarin and Cantonese, he received his undergraduate and graduate degrees from the University of California at Berkeley. (em:joeyeng@sbcglobal.net)

Tony G. Eng is Research Director at Eng Communications Associates. He has worked for Gateway Computers, Amplicon Financial and Netcel 360 in sales, marketing and business development. He received his undergraduate degree from the University of California at Los Angeles. (em:tonyeng@sbcglobal.net)

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