The China Casebook

The China Casebook contains 20 case studies which span various industries, from services to fast-moving consumer goods. Some of the companies are local Chinese enterprises while others are foreign investment enterprises. Collectively, the issues raised in the cases cover most of the strategic and operational ones companies that operate in China run into. As not all cases are success stories, the comprehensive set highlights the dos and don’ts of operating in China. Besides being an excellent basis for course development, the casebook also provides stimulating reading for all interested in and actually doing business in China.

Wilfried R. Vanhonacker is recognised worldwide as a leading scholar in the field of marketing science. He gained a PhD in Management from Purdue University (Indiana, US) in 1979. Before joining HKUST, Professor Vanhonacker was on the faculties of Columbia University's Business School and INSEAD (Fontainebleau, France). He is currently Professor of Marketing and Senior Wei Lun Fellow at HKUST in Hong Kong. In the early 1990s, he played a key role in developing and establishing the China-Europe International Business School (CEIBS) in Shanghai, PRC. From 1999 to 2001, he took leave from HKUST to be dean of CEIBS.

Professor Vanhonacker's research interests include analytic modeling of marketing phenomena and marketing research. His publications include three books and numerous papers in academic journals such as Journal of Marketing Research, Marketing Science, Marketing Letter, Journal of Global Marketing, Journal of International Consumer Marketing, Management Science, Journal of Business and Economic Statistics, Journal of Business Research, Managerial and Decision Economic, Journal of Statistical Computation and Simulation, International Journal of Human Resource Management, and Applied Stochastic Models and Data Analysis. He also serves on the editorial boards of academic journals. He has taught in executive programs in Europe, the US, and East Asia and has been a consultant to various corporations and governments.

Having been involved extensively with foreign corporations operating in and doing business with China since 1985, Professor Vanhonacker has developed extensive experience and expertise in setting up and operating businesses in the PRC. He is a experience and expertise in setting up and operating businesses in the PRC. He is a partner in a Hong Kong-registered consulting company specialising in investment strategies in the PRC and a senior partner in an HR consulting company based in Shanghai.