Dieses essential vermittelt landeskundliches und interkulturelles Wissen �ber China, das f�r eine erfolgreiche wissenschaftliche Kooperation unverzichtbar ist. Barbara Hey und Manuel Lauer erl�utern die Unterschiede in der Arbeitsweise und der Erwartungshaltung zwischen westlichen L�ndern und China. Der Leser erlangt ein Verst�ndnis der geschichtlichen und gesellschaftlichen Motive, die bis heute den privaten und wissenschaftlichen Alltag Chinas bestimmen. Er wird in die Lage versetzt, sich im institutionellen und politischen Umfeld Chinas zu orientieren und unerwartete Verhaltensweisen in der Zusammenarbeit zu antizipieren und nachzuvollziehen. Viele Tipps und Beispiele aus der Praxis machen das essential zu einem kompakten und n�tzlichen Begleiter.

About the Author

Barbara Hey arbeitet als Trainerin und systemischer Coach am renommierten Zentrum f�r Europ�ische Wirtschaftsforschung und blickt auf eine langj�hrige Erfahrung bei interkulturellen Seminaren und Coachings zur�ck.

Manuel Lauer ist als Leiter internationaler Qualifizierungsprogramme sowie als Berater und Trainer f�r deutsche und asiatische Teilnehmergruppen am Zentrum f�r Europ�ische Wirtschaftsforschung t�tig.

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