China's Creative Imperative: How Creativity Is Transforming Society and Business in China
Language: English
Published by WILEY, 2008
- Softcover
- Used
Condition: Used - Fine
US$ 8.79
Quantity: 1 available
Add to basketItem description from seller
Leichte Gebrauchsspuren. In mid 2006, Ogilvy & Mather China embarked on an ambitious journey to understand how Chinese society and business are being transformed by creativity. It is, as concluded, a Creative Imperative. Whether it is a student attempting to be noticed by a recruiting company in class, or a small clothes store-one among the scores of businesses ? in the underground "Fashion Lady" market in Nanjing, or a poor migrant labourer with only 25 square feet of space to live in, or a Vienna?bound music composer - it is essential for them all to unlock the creative potential that lies within. When you have to compete with another 1.3 billion people to make yourself heard and recognized, the only way of doing it is by being creative. This book will make you rethink China's creative potential.
Seller Inventory # ffe5d28b-e168-4f71-af85-b0691a4ef029
- Title
- China's Creative Imperative: How Creativity Is Transforming Society and Business in China
- Author
- Kunal Sinha
- Publisher
- WILEY
- Publication year
- 2008
- Condition
- Fine
- Binding
- Softcover
- Language
- English
- ISBN 10
- 0470823852
- ISBN 13
- 9780470823859
"Synopsis" may belong to another edition of this title.
About the Author
Kunal has been adjunct faculty at the Indian Institute of Mass Communication and an invited speaker at London business School, Kent State University, Johns Hopkins University. He has authored a large number of papers and articles in academic and business journals, including a paper on "Marketing to India's Underserved Consumers" presented at Harvard Business School.
Kunal has also published two books, An Ordinary Traveler, about travels in South Asia and A Banarasi on Varanasi, an insider's perspective on Hinduism's holiest city. He lives in Shanghai with his wife and daughter.
"About the title" may belong to another edition of this title.
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