China's Next Strategic Advantage: From Imitation to Innovation (Mit Press)

Yip, George S.,McKern, Bruce

ISBN 10: 0262534754 / ISBN 13: 9780262534758

Published by The MIT Press, 2017

Seller Inventory # IN-mon0000010964

Synopsis:

A book for everyone who does business with China or in China.

The history-making development of the Chinese economy has entered a new phase. China is moving aggressively from a strategy of imitation to one of innovation. Driven both by domestic needs and by global ambition, China is establishing itself at the forefront of technological innovation. Western businesses need to prepare for a tidal wave of innovation from China that is about to hit Western markets, and Chinese businesses need to understand the critical importance of innovation in their future.

Experts George Yip and Bruce McKern explain this epic transformation and propose strategies for both Western and Chinese companies. This book is for everyone who does business with China or in China, or is interested in the development of the world's fastest-growing economy. Western CEOs can learn from Chinese companies and can create an effective innovation process in China, for China and the world. Chinese CEOs can benefit from understanding the strategies of their peers as they strive to enter foreign markets. And all Western businesses should prepare for disruption from their new competitors.

Yip and McKern provide case studies of successful firms, outline ten ways in which the managerial and innovative capabilities of these firms differ from those of Western firms, and describe how multinationals doing business in China can become part of the Chinese ecosystem of new knowledge and technology. Yip and McKern argue that these innovation capabilities will be the basis for creating world-class products and services to meet the challenges of a new era of global competition.

About the Author:

George S. Yip is Emeritus Professor of Marketing and Strategy at Imperial College Business School in London and coauthor of China's Next Strategic Advantage: From Imitation to Innovation (MIT Press). He divides his time among Boston, London, and Maine.

Bruce McKern is former faculty member and director of Stanford University's Sloan Master's Program, Professor at CEIBS, and Visiting Research Fellow at Oxford University and INSEAD. He is currently Adjunct Professor in the Business School of the University of Technology Sydney.

Bibliographic Details

Title: China's Next Strategic Advantage: From ...
Publisher: The MIT Press
Publication Date: 2017
Binding: paperback
Condition: New