Title: Chinese Innovation And Branding Leaps (Series On Innovation And Knowledge Management)
Publisher: WSPC
Publication Date: 2022
Language: English
ISBN 10: 9811249628
ISBN 13: 9789811249624
Binding: Hardcover
Condition: New

About this title

Synopsis

China is the largest emerging market economy and the second largest economy in the world. This fact makes better understanding of the experiences of Chinese firms globally and firms in China crucial factors for enhanced success. In essence, this book focuses on providing conceptual as well as in-depth case and other empirical studies on the challenges faced and lessons learned regarding the 'management of innovation, knowledge management, and branding' by Chinese firms in the global arena as well as foreign firms in China.

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