The Chinese e-Merging Market : Digital China and its Social Media Landscape

Language: English

Published by Business Expert Press, 2021

1637420528 / 9781637420522

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Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH

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Softcover

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nach der Bestellung gedruckt Neuware - Printed after ordering - Over the past decades China gained the reputation of being the world's factory, focusing solely on manufacturing exports. This is about to change. The role of e-commerce is tremendously important in the context of the Chinese government's stated goal of relying less on exports to the recession-stricken West and focusing more on domestic consumption as a driver for further economic growth. China's online population is currently the largest online population worldwide. This book is aimed at assisting Western entrepreneurs, SMEs, investors and business students to understand and ideally enter the Chinese e-merging market. E-Commerce is an easy, fast, and cost-effective way of entering the Chinese market compared to more traditional ways of entry. It offers great opportunities for high profit gains to Western companies seeking to do business in China without the hurdle of heavy upfront investment. This book is designed to work as a step-by-step guide to the online marketplace environment in China. It provides a detailed overview of the Chinese online market and proposes different strategies available to foreign companies. It contains practical advice, the latest data and relevant links for further reference that Western SMEs, investors, and entrepreneurs can use to establish their online presence in China.…

Seller Inventory # 9781637420522

Title
The Chinese e-Merging Market : Digital China and its Social Media Landscape
Author
Danai Krokou
Publisher
Business Expert Press
Publication year
2021
Condition
Neu
Binding
Taschenbuch
Language
English
ISBN 10
1637420528
ISBN 13
9781637420522
Edition
2nd Edition
Item weight
357 grams
Dimensions
229x152x13 mm

AHA-BUCH GmbH

Einbeck, Germany

5-star seller

AbeBooks seller since August 14, 2006

Shipping rates from Germany to U.S.A.

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Einbeck, Germany 37574