Chinese female consumer behavior theory decryption(Chinese Edition)

Date :2003-5-1 200 China Foreign Economic and Trade Press know woman's heart is a Gordian difficult questions in life and research are so. Author Yang Xiaoyan from the academic research point of trying to solve this problem . she made ??the female consumer depth of interpretation . her doctoral research experience and unique qualities make this book worthy of attention. From the overall comparison . western women's studies in the breadth and depth over China . Chinese academic study of women . especially women from the perspective of consumer behavior research . but also virtually nonexistent. The proportion of consumption and purchase decisions of view. the importance and significance of the female consumer is particularly significant and undeniable. The first chapter of the first section of the basic concepts of consumer beh...