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Bibliographic Details

Title: The Chipotle Effect : The Changing Landscape of the American Social Consumer and How Fast Casual Is Impacting the Future of Restaurants
Publisher: Transmedia Press
Publication Date: 2012
Language: English
ISBN 10: 0615593968
ISBN 13: 9780615593968
Binding: Soft cover
Condition: Good
Weight: 0.893 pounds

About this title

Synopsis

The changing landscape of the American Social Consumer is shifting rapidly and these changes are having a major impact on future of restaurants demonstrated in this new book by Paul Barron, renowned entrepreneur, publisher, founder of FastCasual.com and restaurant industry innovator.

About the Author

As THE Go-To guy in digital, social and media for restaurant and hospitality industries, Paul is the founder of DigitalCoCo and FoodableTV the largest media company for restaurant & hospitality. Paul is the Founder of Fastcasual.com, QSRweb.com and the Restaurant Social Media Index. Over the past two decades paul has committed his efforts to the development of social consumer science technology, advanced publishing platforms and digital content dedicated to restaurant & hospitality. He has been a champion for the restaurant industry in his launch of the first Fast Casual website, magazine and summit. Addition he launched an pioneered the Fast Casual Alliance and merged this organization with the National Restaurant Association in 2009, now known as the Fast Casual Industry Council. Paul also authored the award winning book on Fast Casual, The Chipotle Effect.
He was chosen as a Forbes Top Social Media Power Influencer for 2013 and 2012, Restaurant Trendsetter of the year 2012, Host of Fast Casual Nation a new global documentary on Fast Casual. He is considered as one of the best data scientists in retail and food, his compassion for the restaurant business has been mastered over the past twenty years with more than 500 brands. You can reach him on Twitter @paulbaron

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Better World Books is a for-profit, socially conscious business and a global online bookseller that collects and sells new and used books online, matching each purchase with a book donation. Each sale generates funds for literacy and education initiatives in the U.S., the UK, and around the world. Since its launch in 2003, Better World Books has raised over $35 million for libraries and literacy, donated over 38 million books, and reused or recycled more than 475 million books.

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