Choice Models in Marketing: Economic Assumptions, Challenges and Trends (Foundations and Trends(r) in Marketing)

Chandukala, Sandeep R., Kim, Jaehwan, Otter, Thomas

ISBN 10: 1601981643 / ISBN 13: 9781601981646

Published by Now Publishers Inc, 2008

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Bibliographic Details

• Title: Choice Models in Marketing: Economic Assumptions, Challenges and Trends (Foundations and Trends(r) in Marketing)
• Publisher: Now Publishers Inc
• Publication Date: 2008
• Language: English
• ISBN 10: 1601981643
• ISBN 13: 9781601981646
• Binding: Paperback
• Condition: Like New
• Book Type: book

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Synopsis

Choice Models in Marketing examines recent developments in the modeling of choice for marketing and reviews a large stream of research currently being developed by both quantitative and qualitative researches in marketing. Choice in marketing differs from other domains in that the choice context is typically very complex, and researchers' desire knowledge of the variables that ultimately lead to demand in marketplace. The marketing choice context is characterized by many choice alternatives. The aim of Choice Models in Marketing is to lay out the foundations of choice models and discuss recent advances. The authors focus on aspects of choice that can be quantitatively modeled and consider models related to a process of constrained utility maximization. By reviewing the basics of choice modeling and pointing to new developments, Choice Models in Marketing provides a platform for future research