Choose: The Single Most Important Decision Before Starting Your Business
Language: English
Published by Hay House Inc, 2019
- Hardcover
- Used
Seller: World of Books Inc, Montgomery, IL, U.S.A.World of Books Inc
AbeBooks seller since March 23, 2026
Condition: Used - Very good
US$ 6.12
Quantity: 1 available
Add to basketItem description from seller
What is the biggest reason that start-ups fail? It's not because entrepreneurs aren't putting a good product on the market - often it's because they haven't identified the right market. About 20 percent of all small businesses fail within their first year and 50 in the first five. While many factors can affect a business's success, one central issue can doom it from the get-go: asking what instead of who. Who is the customer and why should they want your product? And most importantly: how can your business serve them? This is the foundation upon which all other aspects of the business should be built. Written by Ryan Levesque, founder and CEO of The Ask Method Company and author of Ask, this book is the go-to business manual that will lead entrepreneurs through a 3-step process of brainstorming, testing and choosing the right market for their business. Including invaluable tools such as worksheets, tests, checklists and other bonus materials, Choose demystifies the process of starting a business with clear philosophies and strategies, setting the path to success from the very start.…
Seller Inventory # CIN1401957471VG
- Title
- Choose: The Single Most Important Decision Before Starting Your Business
- Author
- Ryan Levesque
- Publisher
- Hay House Inc
- Publication year
- 2019
- Condition
- Very Good
- Binding
- Hardback
- Language
- English
- ISBN 10
- 1401957471
- ISBN 13
- 9781401957476
For the past 10 years, Inc. 500 CEO and #1 national best-selling author, Ryan Levesque--featured for his work in the Wall Street Journal, USA Today, Forbes, and Entrepreneur--has guided thousands of entrepreneurs through the journey of answering this question.
One of the biggest reasons why so many new businesses fail is because in the quest to decide what business to start, most of the conventional wisdom is wrong.
Instead of obsessing over what--as in what should you sell or what should you build--you should first be asking who. As in who should you serve?
The what is a logical question that will come soon enough. But choosing your who is the foundation from which all other things are built.
That is what this book is all about.
If you've ever had the dream to start your own business, become your own boss, or do your own thing--but have been afraid to take the leap and screw up your already good life--this book is for you.
You will find the meticulously tested, step-by-step process outlined in the book is easy to follow, despite being the result of a decade of research and experience. This process, designed to minimize your risk of failure and losing money up front, coupled with the inspiring stories of everyday people who have used this process to launch successful businesses, will not only give you clarity on what type of business to start, but also the confidence to finally take that leap and get started.
"Synopsis" may belong to another edition of this title.
About the Author
A certified AFOL (Adult Fan of LEGO), Ryan lives with his wife, Tylene, and their two boys in Austin, Texas.
"About the title" may belong to another edition of this title.
World of Books Inc
Montgomery, IL, U.S.A.
AbeBooks seller since March 23, 2026
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