Title: Christ was an Ad Man - A Witty and Wild Testament on How to Create the Miracle Ads
Publisher: Harbor Publishing
Publication Date: 1980
Language: English
ISBN 10: 0936602007
ISBN 13: 9780936602004
Binding: Hardcover
Condition: New
Weight: 15 ounces

About this title

Synopsis

A witty and wild testament on how to create the miracle ads

"He thinks big, spends small. His ads are sheer genius." -Advertising Age.

What happens under the covers of the advertising business is revealed between the covers of this book. In this amazing new testament on advertising, Robert C. Pritikin shows how hype, weaseling and subterfuge can sometimes lead to advertising successes. But the miraculous advertising campaigns are born from deep convictions, inspiration and simple honesty.

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