Churchill's Adaptive Enterprise : Lessons for Business Today

Winston Churchill is widely regarded as one of the greatest leaders of the 20th century. But as he became Prime Minister in May 1940, in a period of calamitous change, what did he actually do? How did he transform his organization to turn his perilous situation around? Both Churchill in 1940 and business people today grapple with an unprecedented level of change adversely impacting their organizations at the enterprise, business unit, or project level.

Churchill's Adaptive Enterprise is about how Churchill, under tremendous pressure, inspired his nation to continue a fight already considered lost. Not only did he have to stave off an imminent enemy invasion but he had to move the peacetime economy to one that could support a war. This meant focusing slender resources on the immediate threat, unifying a disparate economy, and directing its output into immediate military use. Within a very short time, Churchill had to transform his organization to the modern-day equivalent of an Adaptive Enterprise so that it could adapt to this unexpected situation. He did this using the emerging technologies of the day, and of course he had to get it right the first time and make the investments count. As he illustrates Churchill's journey to an Adaptive Enterprise, author Mark Kozak-Holland draws parallels between events in World War II and today's business challenges.

An Adaptive Enterprise modifies the way an organization behaves -- primarily, in how it wrestles with change. Adaptive Enterprises rapidly react to business events in real-time, comparing them against various scenarios, and enact appropriate countermeasures to stay ahead of the competition and thrive. Through recent advances in emerging technology, large organizations can become more agile and mimic the characteristics of a small organization.

Churchill created his Adaptive Enterprise in a very dire situation. Not only was the transformed organization successful, but it surpassed all expectations and changed the course of history.

This book will show you how he did it, and how you can do the same in your own organization.

Mark is a PMP and a Senior Business Consultant and certified in the Consultant Profession. He specializes in helping organizations evaluate how emerging technologies can impact their business. Mark puts a different spin on complex business problems by applying lessons from history. In his book series, Lessons-from-History, he uses relevant historical case studies to examine how projects and emerging technologies of the past solved complex problems. Mark believes history has great relevance in business today. A good analogy helps to simplify, frame and put today's complex projects into context. It builds up a better understanding and enhances reader retention.
 
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