The Cinderella Strategy: The Game Plan Behind Butler University's Rise to Prominence

Pediment Publishing,Graham Honaker and Jerry Logan

ISBN 10: 1597259543 / ISBN 13: 9781597259545

Published by Pediment Publishing, 2021

About this Item

Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority!

Seller Inventory # S_473611486

Bibliographic Details

• Title: The Cinderella Strategy: The Game Plan Behind Butler University's Rise to Prominence
• Publisher: Pediment Publishing
• Publication Date: 2021
• Language: English
• ISBN 10: 1597259543
• ISBN 13: 9781597259545
• Binding: Hardcover
• Condition: Very Good

About this title

Synopsis

In 2010, Butler University's men's basketball team made a stunning run to the national championship game, becoming the smallest school to make the final in the modern history of the NCAA tournament. In 2011, they did it again. With back-to-back turns as America's favorite underdog, Butler basketball provided its university back home in Indianapolis with an unprecedented opportunity. The Cinderella Strategy details how Butler started its move toward the Final Fours as far back in 1989, forged a synergy between a big-time athletic program and a serious academic institution in the process, and then leveraged the Cinderella story for all it was worth. The authors analyze how the university's decision-makers took full advantage of this opportunity, delving into the brilliant marketing of Butler's live mascot program, the authentic branding of "The Butler Way," and the critical move into the Big East. Through these and other tactics, Butler transformed its academic reputation, enrollment, fundraising, and campus infrastructure, all in an era when many other small, private universities have struggled to survive. The resulting story interweaves basketball luminaries like Boston Celtics Coach Brad Stevens, Villanova Coach Jay Wright, and San Antonio Spurs Coach Gregg Popovich with the tireless efforts of so many lesser known but equally talented individuals within the Butler community. The Cinderella Strategy reveals how Butler has shattered the odds time and time again, both on a...