Clean Beauty

Join the clean beauty revolution that’s taking the nation by storm and discover the delights of making your own beauty products in the comfort of your own home. Gone are the days of paying a premium for fancy-pants moisturizers and toners, whose ingredients read like a chemistry lesson. The Clean Beauty girls challenge you to take control over what you put on your skin and hair by making it yourself!

Green and clean beauty is growing up, and the London-based Clean Beauty Co are leading the way with luxury beauty recipes packed full of only the good stuff. Scrub that bad day away with a coffee body scrub, or take a long restorative bath with a coconut milk soak. Perhaps you fancy fixing those split ends with a banana split hair mask. Whatever the problem, the Clean Beauty girls have a homemade recipe that you can whip up in no time. So what are you waiting for? Join the revolution today!

Dominika Minarovic is a natural beauty lover, DIY expert and natural skincare formulator. She co-founded Clean Beauty Co with Elsie Rutterford, a natural beauty brand based out of London, empowering individuals to take control of what they put on their skin. Before stepping into beauty, Dominika worked in digital advertising and knows more about ad tech than she cares to share. The brand regularly appears in the pages of the Evening Standard, Red Magazine, In Style and the Daily Mail and she also co-hosts annual event Clean Cult. She grew up in Australia and Hong Kong, but currently lives in London.

Elsie Rutterford is co-founder of Clean Beauty Co, a natural beauty brand born out of a need for non-toxic beauty products that don't compromise on quality. Before starting Clean Beauty Co, Elsie worked in advertising, specialising in digital media. She is a natural skincare formulator, a self-confessed beauty junkie, and a food fanatic. She's based in London where she also co-hosts annual beauty event Clean Cult.