Clean Tech, Clean Profits : Using Effective Innovation and Sustainable Business Practices to Win in the New Low-Carbon Economy

The squeeze on carbon is beginning in earnest. By 2020, we will have made a start in running our homes, workplaces and vehicles in smarter ways; by 2050, we should have reconfigured how we generate power, conserve water and manage waste.

However, talk of dramatic cuts in carbon emissions remains an ambitious goal, particularly when taking newer economic powers such as China and India into account. To have any chance of achieving such goals, the market for clean technology has to start working more efficiently. The gap between current thinking and future potential remains enormous - if that gap is to be bridged, there must be a major series of innovations, a massive re-allocation of capital and ultimately the creation of whole new industries.

Ideas for hastening the switch to a low-carbon world are bound to take a number of forms: they could come from new breakthroughs or a reconfiguration of existing techniques; they may stem from a flash of insight or a response to pressure from regulators and consumers; they might even come about as a result of changes to engineering designs or a new software program. What is certain is that questions will be asked in all spheres of economic activity - from manufacturing and service provision, to education and banking.

This book is designed as a practical guide for entrepreneurs, innovators, directors and investors on how to bring clean technologies to market in the most effective and profitable manner. Drawing on a wide range of expertise and experience in strategy, technology, brands, intellectual property, design, finance and management, Clean Tech, Clean Profits is divided into a number of key sections, including: the size of the challenge; making a return; how the market works; clean energy; transport; land and water use; carbon removal; clean commercialization.

Designed as a practical guide to the effective management of clean technology and the commercial opportunities within this burgeoning sector, this book is for leaders of organizations who want to move ahead of their competitors and offer new sources of value to their customer, and will show how companies can best position themselves for the massive boom in clean technology that is waiting to happen.

Adam Jolly is a business writer and editor, specializing in the management of growth, innovation, technology and risk. He is the consultant editor for a number of other titles, including The Innovation Handbook, The Growing Business Handbook and The Handbook of European Intellectual Property Management (all published by Kogan Page).

Adam Jolly is a business writer and editor, specializing in the management of growth, innovation, technology and risk. He is the consultant editor for a number of other titles, including The Innovation Handbook, The Growing Business Handbook and The Handbook of European Intellectual Property Management (all published by Kogan Page).