"Click Me Baby One More Time: How Your Relationship with Digital Media Has Shaped Your Life" is an important and timely look at how our daily scrolling changes our minds, relationships, and society.
'Immaculately thought-out - a hell of a wake-up call' - Ruth Crilly
'Undeniably the best person to tell this story' - Sophie Blackhurst, YETI Creative
*****
Geo has been a key figure in the influencer industry for 15 years, shaping the digital landscape from within some of the biggest brands in the world. Here, she peels back the curtain on the digital world that shapes our self-esteem, gender roles, even the structure of our brains. With a blend of insider anecdotes and media-nerd research, Geo shows us how the sausage is made (and what happens if you eat it!), from child safety to hustle culture and cancelling Elon Musk.
This book is a must-read for anyone who spends hours per day on their phone (that’s you!). Geo's insider perspective uncovers the realities behind our screen time, the influence of social platforms, and the commodification of our lives.
"Click Me Baby One More Time" dives into critical issues such as overconsumption, misinformation, and the future of parenting in the digital age. Through chapters like "Under the Influence" and "Confessions of a Shopaholic," Geo provides a comprehensive guide to understanding and navigating our digital landscape.
Join Geo in this essential exploration of the digital age – it's a gripping, insightful read that will change the way you view your screens and yourself.
Chapter outline:
Under the Influence:
A summary of our symbiotic relationship with social media
Desperate Housewives:
The new domesticity debate: How digital media reinvents or restricts gender roles.
Work Bitch:
Hustle culture exposed: The realities behind the 'Girl Boss' narrative.
Pretty Woman:
Self-worth in the age of filters: How algorithms shape our perceptions and biases.
Mean Girls:
The complexity of connection and our digital relationships.
Something's Gotta Give:
Cancel culture: Public shaming and the stifling of honest dialogue.
Gossip Girl:
Questioning reality, news and information in the Information Age.
Confessions of a Shopaholic:
Consumerism unveiled: How we are all influencers, and what that is doing to our planet.
Oh, Baby, Baby:
Parenting in the digital age: The impending challenges and choices for Generation Alpha.
Geo has been named one of the biggest influences on the Influencer Industry. She began her career working with YouTubers and Bloggers from her student bedroom in 2018 and has been a vital part of the influencer industry as it has grown into the $21 billion giant it is today. Since then, Geo has led campaigns for global brands such as L'Oreal and EA Games, founded and run an award-winning influencer marketing agency, and worked with the biggest celebrity names on and off social media, from your sporting hero, to your Hollywood crush, to your daughter's favourite YouTuber. She is a guest writer and public speaker, leads digital marketing training courses and was awarded the highest-rated influencer marketing educator in 2022. Geo also sits on the advisory board for numerous industry award bodies. She is an honorary judge for the Influencer Marketing Show and bCreator 2023/24. This is her debut book.
