Click Here! (Paperback)

Dan Droz

ISBN 10: 1502337827 / ISBN 13: 9781502337825

Published by Createspace Independent Publishing Platform, 2014

About this Item

Paperback. Every day, millions of small business owners, perhaps like you, wake up to face the challenges of getting and keeping customers. And, increasingly, you're hoping your website can help. But, more often than not, very few prospects show up. And when they do, even fewer call, buy or even leave a trace of their visit. It can be downright frustrating. The reason isn't because the sites don't have lots of facts about what you do and how you can save customers time, money or worry. In fact, most sites do such a good job of explaining what they do that visitors often get all the information they need to decide you're not the right company, product or service for them. So much for facts. The sad fact is, facts about what you do isn't the most important thing to get people to ACT: Attracting them, Converting them and Transforming them into brand advocates. In saying that facts aren't important, I'm not implying that you should not use facts nor should you misrepresent anything on your site. Just, that there's a lot more to getting people to take action than talking about all the facts of your business. This book illuminates some of those things - to get people to ACT. This item is printed on demand. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability.

Seller Inventory # 9781502337825

Bibliographic Details

• Title: Click Here! (Paperback)
• Publisher: Createspace Independent Publishing Platform
• Publication Date: 2014
• Language: English
• ISBN 10: 1502337827
• ISBN 13: 9781502337825
• Binding: Paperback
• Condition: new

About this title

Synopsis

Every day, millions of small business owners, perhaps like you, wake up to face the challenges of getting and keeping customers. And, increasingly, you’re hoping your website can help. But, more often than not, very few prospects show up. And when they do, even fewer call, buy or even leave a trace of their visit. It can be downright frustrating. The reason isn’t because the sites don’t have lots of facts about what you do and how you can save customers time, money or worry. In fact, most sites do such a good job of explaining what they do that visitors often get all the information they need to decide you’re not the right company, product or service for them. So much for facts. The sad fact is, facts about what you do isn’t the most important thing to get people to ACT: Attracting them, Converting them and Transforming them into brand advocates. In saying that facts aren’t important, I’m not implying that you should not use facts nor should you misrepresent anything on your site. Just, that there’s a lot more to getting people to take action than talking about all the facts of your business. This book illuminates some of those things - to get people to ACT.

About the Author

Dan Droz, designer, entrepreneur and educator is president of Droz and Associates, a leading brand and marketing consultancy in Pittsburgh, PA and for 18 years, served as Adjunct Professor of Design Management at Carnegie Mellon University, where he directed the Design for Business Project and co-founded the first university-based Interdisciplinary Product Development and Innovation program in the nation. He has been recognized 15 times as a “Marketer of the Year” by the American Marketing Association, including “Grand Marketer of the Year,” in 2012 and one of 6 Distinguished Design Alumni at the 25th Anniversary of Carpenter Center for the Visual Arts at Harvard University, his alma mater. Droz and Associates is a multidisciplinary marketing team that helps organizations create trust, engagement and commitment with their audiences with differentiated marketing plans, brands and online and traditional marketing programs.