Title: The Clickable Corporation: Successful Strategies for Capturing the Internet Advantage
Publisher: Free Press
Publication Date: 1999
Language: English
ISBN 10: 0684855534
ISBN 13: 9780684855530
Binding: Hardcover
Condition: New

About this title

Synopsis

Case studies of twenty-five companies that have designed successful Internet projects mark a comprehensive discussion of the marketing possibilities offered by the Internet, based on Arthur Anderson's "Best Practice" techniques, and includes inventive and practical advice. 20,000 first printing.

About the Author

Jonathan Rosenoer is Director, Electronic Commerce Readiness, in Arthur Andersen's computer risk management practice. He has spent the past decade developing commercial online systems and concentrating on associated business risk and process issues, and is the author of CyberLaw: The Law of the Internet.

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