Close the Back Door: Solutions for Retaining Residents in Multifamily Communities

In today’s competitive multifamily housing market, property management teams struggle to keep their residents from moving away, and increased vacancies mean lower income for the property. What if you had a way to create a sense of value and community that would retain residents and improve the economic viability of a property?

Close the Back Door will teach you cost-effective best practices and provide clear solutions to help you retain residents, such as:

• How onsite management teams can build a sense of community that keeps residents coming back year after year.
• How communities with limited budgets can find creative ways to provide residents with amenities to stay competitive in today’s market.
• How office staff and the maintenance team can work together to improve communication with residents and create positive experiences for everyone involved.
• How onsite teams can discover what residents really value—and what will entice them to renew their leases again and again.

Elaine M. Simpson shares the proven methods and customer-centric philosophy she developed in a property management career that spans more than 30 years. From Section 8 housing to luxury apartment communities, Elaine’s leadership has helped thousands of multifamily properties increase their occupancy rates, improve resident retention, minimize expenses, and increase income. In addition to her roles as an executive, trainer, and consultant, Elaine is an accomplished and engaging public speaker who educates property management teams across the nation.

"As a National Speaker and Trainer for the property management industry, I found Close the Back Door an incredibly useful tool to assist property management professionals and owners that are challenged with higher than desired resident turnover due to excessive move outs. Elaine has taken her success, experience, and vast knowledge of the industry and provided proven step-by-step techniques, strategies, and ideas that get quick results, improving resident retention and ultimately increasing your bottom line! This book is a must for anyone experiencing resident turnover."

Donna Olson — "Trainer Donna", Olson Training