From his unique executive-level position at a Fortune 100 Company for almost two decades, Eugene Mitchell observed how other races, religions and ethnic groups use financial tools and strategies in ways that were vastly different to those being employed in African-American communities. Noticing a difference in implementation and access, Eugene created, and ultimately completed, the $50 Billion Community Empowerment Plan. This nationally recognized Plan for creating Black wealth in America served as the pinnacle of Eugene's corporate career and helped to further the transformation of Black communities across the country. The initiative amassed $50 billion of income protection and future income for over 340,000 Black families, using life insurance as the foundational asset.
In this book, Eugene Mitchell shares his financial insights and "7 Untold Rules" that everyone can apply, to create financial prosperity and an intergenerational legacy. Join Eugene in this movement toward your own financial empowerment, and a collective community transformation.
"Excellent, excellent, excellent. This is a wonderfully written and well-crafted book. It covers the most critical areas of financial management for the Black community, and makes 'proper insurance' clear and an imperative. It is timely, prescriptive, a great read, and very important. Bravo: We needed that!"
-George Fraser, CEO of FraserNet, Bestselling Author
"A WOW Book!!! While many people think that you need a degree from a top-rated business school to learn wealth creation, Eugene has written a book that is a fast-read and easy to comprehend for everyone. This book shares simple steps to long-term financial success. It should be required reading!"
-Dr. Willie Jolley, Sirius XM Radio Host and Bestselling Author
"This book has so many priceless nuggets. Eugene's attitude and vision is contagious, and has profound ripple effects. In order to build intergenerational wealth, his book mandates this call to action: transition from ME to MOVEMENT!"
-Maggie Anderson, CEO, The Economic Empowerment Foundation and Critically Acclaimed Author
"I see the vision and support the movement to close the wealth gap! This book has great ideas about shifting mindsets and redirecting our spend to also support entrepreneurship, ensuring Black business success, and creating business role models. Pick up a copy for yourself and someone your care about!"
-Ron Busby, President & CEO, U.S. Black Chambers, Inc.
"This is a must read. Homeownership is one of the keys to building legacy and intergenerational wealth. Eugene boldly and rightly connects the dots between growing the rate of Black homeownership and closing the racial wealth gap in the U.S. This book is a must read for elected and government officials, business, civic, and faith leaders."
-Antoine M. Thompson, National Executive Director, National Association of Real Estate Brokers and Former New York Senator
"This could be the guiding book for the Association of Black Estate Planning Professionals (ABEPP). It captures the strategy for creating, protecting and transferring wealth. As estate planning attorneys we are excited that there is this book that shares the truth about the multipronged approach necessary for closing the wealth gap. Thanks, Eugene, for laying it out so clearly."
-Aimee D. Griffin, Esq., Managing Attorney, The Griffin Firm, PLLC and Founder, Association of Black Estate Planning Professionals
"Let's move beyond the two C's! With the teachings in this book, we in African-American communities can move beyond the two C's at our celebration events and funerals--from, 'Who's bringing the Chicken and the Cake, ' to 'Who's bringing the Check!'"
-Tony Hill, Florida State Senator (Fmr.)
"This is a fantastic book! It should be enjoyed and learned from by people from all walks of life, no matter what your gender, age, socio-economic backgroud, or culture."
-Ric Mathis, Renowned Filmmaker, Black Friday Film Series
